DZHUS SS24 multipurpose outfits collection
Presented during Fashion Weeks in Paris and Berlin, and Premium Berlin tradeshow, DZHUS SS24 line is deeply symbolic as it refers to a personality transition in an allegoric way.
In DZHUS SS24, Irina Dzhus has conceived her wearable architecture around cultivated attributes of both female and male social narratives.
The creator questions the established values of the traditional ‘norm‘, referring directly to the visual indicators of feminine and masculine self-representation.
This time, DZHUS‘ transformer designs are speculating around archetypical kinds of jewellery and accessories, modifiable into clothing. Classic dress code elements have also been deconstructed at the core and rearranged.
Today, DZHUS is portraying a more versatile, genderfluid hero, which is, at the same time, a dialectical response to a raised demand from male audience, and a very personal allusion from the designer as a nonbinary individual.
Throughout the last year and a half, Irina Dzhus has faced many awe-inspiring and life-changing insights – just like every Ukrainian. The war appeared to serve as an indicator of each individual’s true values and sincere aspirations. The process of self-rediscovery, often demanding to sacrifice what previously seemed fundamental, has driven the designer in her movement towards her indeed essence, uncovering the most fragile creative forces, which have, eventually, generated a powerful humanity-oriented message.
DZHUS Spring/Summer line is saturated with complex cut concepts and fresh ideas for garment transformation, as well as upgraded signature styles.
From season to season, Irina Dzhus consciously opts out of colour, to leave maximum space for architectonic and technological experimentation.
DZHUS SS24 capsule presents a variety of allegoric designs, rich in modification opportunities. It includes a dress with a detachable balaclava, imitating a bust mannequin for jewellery demonstration, imposed onto a draped pedestal; a shopper bag reconstructed from blazer details; an evening gown replicating a tie; a statement bra arranged from 2 caps; and a bridal outfit with a veil sculptured from gloves, clenched on a head as a wreath.
PHOTO & VIDEO CREDITS
Creative director and photo editor: Irina Dzhus @irina.dzhus
Photographer: Anna Goncharova @little_puida
Video director and editor: Svetlana Symakova @sansasay Cameraman: Andrei Kozlow @andrei.movie
Makeup artist: Karolina Żukowska @flying.brushes
Hair stylist: Delfina Tlałka @delfiniunia
Music & sound design: EYIBRA @eyibra
Models: Jul Dowerk @juldowerk, Yeva Batryak @rosyands, Ryszard Stańczak @rysiopysioo Styling assistants: Anastasia Naumenko @naum.ko, Alex Kamińska @alex.kaam
Ethical footwear: House Martin @housemartin_footwear
