The legend of Helena Hauff continues to grow, not only as a DJ and producer but also in the realm of fashion. She pursued her dedication to fashion by modeling in the last Paris Fashion Week, constantly seeking drive and exceptional experiences. This is how we see Helena Hauff—not only as a walking icon but also as a smiling supporter in the scene. She has made a lasting impression on the dance music scene over the last decade, skillfully blending technical precision with moments of unbridled chaos.
exclusive digital coverstory with Helena Hauff
Hailing from Hamburg, Germany, where she was born and raised, Hauff’s musical evolution has been influenced by rich experiences and inspirations from fashion art and music.
After our event, which we created here in Berlin for fashion week, featuring music, fashion, and art all in one place – OXI Club. We had the chance to shoot just before the show. We experienced that blend of enthusiasm once again. She made us feel strong, and we dove into the rhythm of passion and dedication, together creating a special night for our friends and supporters. The night was for the next 12 hours and now we had a chance to talk again with Helena!
Hey there, dear! Thanks again for finding the time and putting this interview together, especially during these strange times of constant hustle. How do you feel, and who is Helena Hauff today?
I’m feeling great today. The weather is fantastic and I just came back from an amazing tour. I went to Mexico, Chile, Argentina, Brazil and the US. After that I spent a few days in the woods in Germany (Göttinger Wald) to wind down.
It was a fantastic experience hosting the Berlin Fashion Week event together. You truly made our night and brought weeks of joy, not just to us but to hundreds of people. What are your current thoughts on the intersection of music and fashion?
I think it’s so much fun. I love to see people express themselves in so many different ways. To have a space and the opportunity to be who you really are is such an important thing to have, especially for the LGBTQ community. There are so many places where people have to hide that it’s so much joy seeing everybody being free and coming together through fashion and music.
With a significant presence in the electronic music scene and extensive experience, what are your thoughts on the constantly evolving music industry? How do you believe we can remain authentic to our work?
Do what makes you happy. Play the music that you truly love and focus on that and the community rather than running after fame. That way we’ll all be happier and more successful. Authenticity is being true to yourself which is the hardest. It’s difficult to realise when you’re lying to yourself. Our brains can be very deceptive.
What insights can you provide regarding the challenges encountered by festivals and the artists performing in them? Additionally, how do these festivals influence club culture?
Oh that really depends on the festival. There are many different approaches to organising festivals. I love the small intimate outdoor summer festivals. I love being in nature and to see people put so much love into those events is truly wonderful. Of course there’s the bigger more commercial events. They can be fun too but sometimes you get the impression that people just wanna see as many famous Djs as possible and the music is secondary as long as it’s hard and fast enough it’s kind of like the opposite feeling of a club night were everybody is going on this journey together, it just seems very fast and non communal. It’s hard to cater to a crowd like that for me as I like to tell a story with a set, go faster and slower, euphoric and dreamy, if you want the immediate ‘hit’ I can’t deliver that.
What are your thoughts on the idea of Berlin techno becoming a UNESCO heritage?
Well, it’s cool that Techno is being seen as a valid form of art. I still get the impression that so many people think it’s not real music, it’s cheap and hasn’t got any value. It’s really sad because every other style of music is more accepted in a way. But on the other hand it’s like ‘what about Detroit’!!!! I mean the origins of Techno are mainly rooted in black Detroit culture.
What does it mean to be a successful artist these days?
You’re content with what you’re doing and can make a living out of it.
Have you ever considered launching your own fashion brand under your name? We can envision great designs behind it. If so, which direction would you pursue?
No, I haven’t. But if so it would have loads of embroidery, modern abstract patterns colourful, loads of texture, a bit punk, but also very elegant and classic using traditional techniques and with a focus on craftsmanship and sustainability.
What does the future look like for Helena Hauff?
Nobody knows.
Team Credits:
Photo + Styling: KEYI STUDIO @keyistudio / www.keyi.eu
Hair & Make Up: Servulo Mendez / @servulomendez
Designers: Lunar Laboratories , Bondage Factory , MISBHV
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