Since its inception in 2020, the Beijing-born fashion house BUERLANGMA, founded by visionary designer Qiqi Yuan together with Crystal Wang and celebrated supermodel Yuan Bo Chao, BUERLANGMA’s dynamic leadership is set to captivate audiences at London Fashion Week and they did with their highly anticipated SS25 Capsule 5 collection.
BUERLANGMA in such a speedy time has reached the top, collaborating with over 200 stars and celebrities and earning admiration from media and fashion icons alike. The brand’s meteoric rise can be attributed to its distinctive design philosophy, which celebrates individuality, diversity, and a fearless exploration of self-expression.
The name “BUERLANGMA” carries deep meaning, combining the term “BUER,” symbolizing uniqueness, with “LANGMA,” a Tibetan reference to Mount Everest, representing the higest peak of achievement. This aspirational spirit is carried in every creation from BUERLANGMA, whose collections embody bravery, freedom, and personal rights. Qiqi Yuan’s designs convey these themes through visually arresting and thought-provoking garments.
The brand is renowned for its ability to fuse cultural heritage with contemporary design, a signature that will be front and center in its SS25 Capsule 5 collection. Divided into five interconnected sections, the collection delves into the complex relationship between nature, human culture, and history. Each section reflects BUERLANGMA’s commitment to innovative storytelling, offering a deeply layered experience through fashion.
For SS25, BUERLANGMA draws on rich historical and cultural references to develop its most complex collection to date. A standout feature is the incorporation of masks inspired by traditional Manchu ethnic clothing, showcasing the brand’s desire to pay homage to China’s vast cultural legacy while pushing the envelope of modern design. Qiqi Yuan’s personal memories also play a crucial role, as the collection features intricate origami-like techniques reminiscent of traditional Chinese festival crafts.
The collection is built around five sub-themes—Desire, Power, Degenerate Peace, and Vold—which present a nuanced commentary on societal issues, past and present. The Power theme, for instance, channels Rococo-inspired elements, drawing on the historical intersection of power and fashion, particularly the influence of European nobility on 18th-century styles.
Qiqi Yuan reflects on fashion’s evolving role:
“Hundreds of years ago, fashion was dictated by the nobles. Today, fashion is no longer determined by one person or organization with power. The disparity highlights the vitality of fashion—it’s no longer exclusive to a certain class but a story that flows through everyone.”
This perspective echoes throughout the SS25 collection, as BUERLANGMA positions fashion as a democratic force—a shared narrative that connect societal divides.
With a design ethos that champions bold individuality and cultural exploration, BUERLANGMA continues to redefine fashion’s peaks, reaching new heights with every collection.
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