Soho House marked the start of Fashion Week in style with an exclusive aperitivo event that brought together the best in design, fashion, and music. Hosted in partnership with Vetsak and Lacoste, the gathering perfectly encapsulated the spirit of contemporary luxury, blending comfort with a vibrant, tennis-inspired aesthetic.
Vetsak took over the outdoor area, transforming it into a haven of chic relaxation with their signature plush furniture, creating an inviting atmosphere where guests could unwind and socialize. The minimalist yet cozy designs provided the ideal backdrop for the event’s laid-back yet stylish vibe.
Lacoste, the fashion partner, seamlessly infused the event with a sophisticated tennis theme, echoing the brand’s deep connection to the sport. The iconic Lacoste aesthetic—clean lines, timeless polos, and understated elegance—enhanced the setting, aligning perfectly with the sporting yet luxurious feel of the occasion. The tennis-inspired decor, featuring subtle nods to Lacoste’s heritage, added a playful yet refined touch, elevating the event into a celebration of both style and sport.
Together, Vetsak’s modern comfort and Lacoste’s heritage-driven fashion created a dynamic environment where fashion insiders, designers, and influencers mingled, toasting the beginning of Fashion Week in a setting that embodied the season’s most stylish trends. The aperitivo, set against a golden sunset, provided the perfect prelude to the fashion-packed days ahead.
The crowd of fashion insiders, influencers, and designers, all mingling over aperitivos as the sun set, casting a golden hue over the event. The vibrant social atmosphere, combined with the luxurious surroundings, created an unforgettable moment that captured the essence of what Fashion Week is all about—style, innovation, and community. Soho House’s collaboration with Vetsak and Lacoste struck the perfect balance of sophistication and sport, offering a relaxed yet chic experience that set the stage for the week ahead.
