Pam Hogg’s latest collection, Of Gods and Monsters, debuted with striking intensity at Emalin Gallery during London Fashion Week, blending her iconic punk aesthetic with powerful political commentary. The celebrated designer used for the exhibition to call for action against global inequalities, capturing the urgency of social justice through her avant-garde designs.
Hogg’s exhibition stands as raw and full of the fragility for life conflicts. The atmosphere in the gallery was full of emotion and beauty of reflection of Hogg’s message underscored in her statement: “It’s an unfair and imbalanced world. There is no time like the present to correct this… please use your voice.” This call to action echoes throughout the collection, as each piece of clothing serves as a message to us, the people, reflecting the impact of our constant hustle and the persistent themes of displacement and marginalization, creating a haunting narrative of the current geopolitical climate.
One of the most striking elements of Of Gods and Monsters is its commitment to sustainability. Hogg’s use of repurposed materials found in her studio demonstrates her ability to create beauty from the broken fabrics and bringing them into new life into them. As she explained: “Nothing in this collection is new… The first piece of fabric that caught my eye after nine months away from my studio became the starting point.” This reclamation process not only speaks to sustainability but also symbolizes the potential for rebuilding amidst destruction.
Hogg’s transition to the gallery space adds a new dimension to her work. Exhibiting her collection as an art installation blurs the lines between fashion and fine art, elevating the pieces beyond mere garments to become powerful, visual commentaries on the state of the world. Mannequins dressed in pieces like Nostalgia for a New Age to Come (2012–2024), Palestine “Home” (2024), and Endangered Species (2024) act as visual essays on the intersection of personal expression and societal issues.
In its entirety, Of Gods and Monsters is more than a fashion statement—it’s a profound reflection on humanity, resilience, and the necessity for change. Pam Hogg’s exhibition reminds us that fashion can be both beautiful and deeply political, a tool for activism as much as aesthetic expression. In her own words, “TIME TICKS LIKE BOMBS. What Time Is Love?” In this collection, time feels urgent, and love is a call to arms.
