Loewe unveils its 2024 Perfumes Campaign, a striking exploration of sensuality and nature, starring Jamie Dornan and Sophie Wilde, and captured by the visionary photographer David Sims. Set in the iconic Villa Savoye, a modernist marvel just outside Paris, the campaign weaves together intimate, everyday moments with an ethereal atmosphere where the natural world seeps into human emotion.
Against the backdrop of sun-soaked suburban calm, Dornan and Wilde embody desire and intrigue, surrounded by the vibrant allure of Loewe’s Botanical Rainbow scents. Dornan luxuriates in the villa’s bath, holding Loewe Esencia EDP, while Wilde rests atop cool, tiled surfaces with Loewe Agua Drop. The campaign also highlights new additions like Loewe Prado and Loewe Doré, celebrating Madrid’s cultural spirit with their rich aromatic profiles.
Complementing the fragrances, Loewe introduces its new Textura Collection of scented candles. Each candle is presented in handcrafted ceramic vessels, designed to reflect the spontaneity of nature, bringing a sensory and visual delight to this immersive, elegant campaign.
Follow LOEWE
—-
more music features here
Get our latest print 350page + book
