Crocs presents Echo Surge sneaker that reflects an urban lifestyle that blends functionality, athletic performance, and contemporary fashion.
Excited to delve into the collaboration with elite athletes Ollie Watkins, Lilou Ruel, and Lukas Knopf for the launch of their urban-inspired Echo Surge sneaker.
The Echo Surge, the newest release in the collection, is designed for motion, seamlessly blending athletic and streetwear influences to create a unique, forward-thinking sneaker. Equally suited for urban environments and the outdoors, it comes in sleek white and grey tones with bold neon accents. True to Crocs’ reputation, these sneakers are ultra-light and incredibly comfortable.
For the launch, Crocs partnered with top-tier athletes who embody the Echo Surge’s sport-meets-street, city-meets-outdoors vibe. This collaboration highlights the brand’s evolution from being primarily known for comfort to embracing a more dynamic, performance-driven image, suitable for both style and active wear.
Ollie Watkins, the English footballer, adds a touch of sports performance and mainstream athletic appeal to the launch. Most people don’t know that Ollie Watkins, the prolific Aston Villa center forward who scored the dramatic last-minute goal that sent England into the final of this summer’s Euros, is a huge sneaker enthusiast. Watkins has been collecting trainers since he was young and continues to add new pairs to his collection, admitting it’s probably his biggest weakness.
In addition to Watkins, the campaign spotlights groundbreaking French freerunner Lilou Ruel and German mountain biker Lukas Knopf, with scenes shot in Marseille and Munich, respectively. If you caught the breathtaking Parkour performance at the opening ceremony of the Paris Olympic Games, you’ve already seen Lilou in action. Meanwhile, Lukas continues to amass a devoted fanbase through his thrilling blend of bike tricks, stunts, and adrenaline-pumping feats.
Lilou Ruel, a French parkour athlete, brings an urban, free-flowing energy, perfect for emphasizing the sneaker’s flexibility and adaptability in urban environments.
Lukas Knopf, a German mountain biker and extreme sports athlete, showcases the shoe’s durability and style in challenging outdoor conditions.
For more info regarding the Echo Surge / Echo Collection, visit Crocs.eu
Get our latest print 350page + book
