Scholl, the iconic Milanese footwear brand, unveils its groundbreaking collaboration with Monamobile, the creative label founded by Berlin-based designer Mona Gutheil.
A partnership that bridges craftsmanship and cutting-edge design, pushing the boundaries of footwear customization and celebrating the creativity of emerging talent.
The exhibition will take place on January 30, 2025, at Berlin’s renowned Voo Store.
MONAMOBILE is the brainchild of Mona Gutheil, a Berlin-based designer celebrated for her experimental approach to fashion and design.
Known for her debut collection, “You Won’t Believe,” Gutheil transforms everyday objects and repurposed gadgets into wearable art. Her work challenges traditional fashion norms through innovative and thought-provoking designs.
Monamobile’s work often blurs the boundaries between function and dysfunction, inviting audiences to rethink the role of design in consumer culture.
By incorporating elements of innovation and sustainability, Mona’s approach aligns perfectly with Scholl’s vision for redefining footwear, making this collaboration a natural and exciting match.
The Scholl x Monamobile collaboration represents a bold step in reimagining the future of footwear.
The project focuses on customization, allowing wearers to personalize their style effortlessly. Key highlights include designs like the Pescura Heel with detachable straps and the Pescura Clog with a removable upper, blending aesthetic innovation with practicality.
Supported by Scholl’s experienced design team, Mona Gutheil developed a capsule collection balancing technical feasibility with commercial appeal.
This capsule collection demonstrates the potential for collaboration between established brands and emerging designers.
The culmination of this partnership will be revealed at an exclusive exhibition at Voo Store, a cultural hotspot in Berlin’s creative scene.
Taking place during Berlin Fashion Week 2025, the event will showcase designs in an inspiring and intimate setting. It invites both the local community and international guests to explore this dynamic collaboration.
This exhibition highlights Scholl’s dedication to nurturing new talent and Berlin’s vibrant design landscape. By collaborating with Monamobile, Scholl strengthens its commitment to innovation and community engagement in the footwear industry. The partnership bridges tradition and modernity, redefining footwear design.
Don’t miss this opportunity to witness a fusion of artistry and innovation at Voo Store on January 30, 2025.
The Scholl x Monamobile partnership is more than a collection; it’s a glimpse into the future of footwear. This collaboration highlights a world where customization and creativity take center stage.
Follow MONAMOBILE & SCHOLL
Check out other highlights from Berlin Fashion Week here.
KEYI Magazine Berlin Fashion Week side-event at OXI Club, February 3rd (5PM till late) !
