GmbH Returns to Berlin Fashion Week: A Statement of Identity and Sustainability

Berlin Fashion Week is fast approaching, and one of the most anticipated shows is GmbH.

The Berlin-based label, founded by Serhat Işik and Benjamin Alexander Huseby, is known for its gender-fluid designs, sustainability, and cultural narratives.

The show will take place on Sunday, February 2nd, 2025. As they unveil their latest collection, fashion insiders eagerly await how GmbH will merge avant-garde aesthetics with political and environmental consciousness.


GmbH is more than a fashion label—it’s a movement.

The brand embraces diversity, challenging industry norms with collections inspired by migration, heritage, and identity. Their designs tell deeply personal yet universally relevant stories.


Sustainability remains a cornerstone of GmbH’s philosophy, with deadstock fabrics and upcycled materials at the heart of their creations.

As Berlin Fashion Week increasingly highlights eco-conscious fashion, GmbH’s show will reaffirm its commitment to ethical production.

GmbH’s runway presentations blend fashion and art into striking spectacles. Past seasons featured bold tailoring and unexpected fabrications, and this season is expected to continue that trend.


Their recent collaborations with ASICS and Axel Arigato further push creative boundaries, blending high-fashion with streetwear functionality.


With a firm presence at Paris Fashion Week and a growing global following, GmbH continues to challenge Eurocentric beauty standards and amplify underrepresented voices.

Their dedication to storytelling, sustainability, and innovation ensures their Berlin Fashion Week show will be a standout moment.

Stay tuned for exclusive coverage and a full collection review.

more fashion features here

KEYI Magazine Berlin Fashion Week side-event at OXI Club, February 3rd (5PM till late) !