Designer and fashion activist, Melisa Minca (MM), is bringing her AW25 collection to Berlin Fashion Week. The brand specializes in up-cycling, reworking material into contemporary designs that are steadily finding their place in fashion.
Minca’s designs have a growing audience in Berlin, where many consumers are equally conscious of aesthetics and ethical production. As fast fashion becomes more and more harmful within the industry, consumers must take on more responsibility. Environmentally-conscious buyers must be vigilant about who they are buying from and the ethics of production. Melisa Minca provides distinctive, stylish, responsibly-produced designs that consumers can feel comfortable buying from.
“Our mission is to transform the way people treat clothes, but also the way they treat each other. What one is wearing shouldn’t perpetuate any sort of hierarchy, but instead celebrate our uniqueness.”
Melisa Minca
The fashion industry often restricts consumers by class, status, or some other ambiguous factor. Brands like Melisa Minca make fashion fun again– anybody can play, create, and wear it. Up-cycling opens up the possibilities of what fashion can become by- literally- reinventing it from what it has been.
Melisa Minca is a community-driven brand that not only produces clothing, but also distributes that knowledge back into the community. The brand offers up-cycling workshops that offer a space for connection, fashion dialogue, and the sharing of knowledge.
Minca’s (R)EVOLUTION IRRESISTIBLE collection will, without question, showcase the power of up-cycling through an eccentric, creative, and sustainable approach this season.
Follow Melisa Minca here.
Don’t forget… the KEYI Magazine x Berlin Fashion Week @ OXI club event to close out Berlin Fashion Week will take place on February 3rd from 5PM-5AM.
Make sure to buy your ticket and register– both are required to attend.
