Johnny Blood is shaking up the club-wear scene with bold, sustainable designs straight out of an Amsterdam studio. Focused on timeless, unisex pieces, the brand seamlessly blends self-expression with eco-consciousness. Every garment is made to order, ensuring a unique and personal touch while keeping waste to a minimum.
Johnny Blood designs and embroiders each item in-house, using only ecological fabrics, recycled polyester, and stock materials.
By sourcing all textiles from Europe, Johnny Blood guarantees high quality while actively reducing its environmental impact. This hands-on approach fosters a deeper connection between the maker and the wearer, reinforcing the idea that clothing should be both meaningful and responsible.
What really sets Johnny Blood apart is the seamless fusion of club-wear and body-wear. The designs aren’t just made to be worn—they’re meant to be lived in. With movement and self-expression at their core, each piece is a bold statement. The embroidery and vintage-inspired redesigns add an artistic edge, making every item feel like a one-of-a-kind find.
Whether layering for a striking club look or wearing a standout piece on its own, Johnny Blood invites wearers to experiment and embrace their individuality.
Beyond aesthetics, Johnny Blood is committed to sustainability in a way that truly matters. By operating on a made-to-order basis, the brand completely avoids overproduction and waste. This personalized approach not only enhances exclusivity but also aligns perfectly with mindful consumption. Instead of chasing fast fashion trends, Johnny Blood is all about slow fashion—creating garments that are built to last, both in quality and design.
Credits
Photography: Jorre Janssens @janssensjorre
Styling: Leendert Sonnevelt @leendertcs
Models: Alson, Angelica, Anna van der Werf, Anna van Dieren, Annely Bouma, Armani, Charlotte, Cherry, Classic, Daauwe Lume, Indy, Dio, Elles, Moolenaar, Bibi Brink, Gian Carlo, Jamy Baldeh, Jenn Xu, Jesse de, Vries, Kas Ippel, Mika Callens, Mila van Linden, Paul, Pelle S, Rients, Rutger Borgelink, Sammy, Silvia Arenas, Tim Heusden, Zev, Lucas Ernens
Hair: La Toya Velberg @latoyavelberg VAHQ SCHOOL @Vahqschool
Makeup: Hannah Rosie @hannahrosieb Laura Benhamou @Laurabmakeup_hair
@Maccosmeticsnl
Casting: Michiel van Maaren @michielvanmaaren
Jewelry: Marguerite Bones @marguerite.bones
Latex pieces: Untitled Rubber @untitled.rubber
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