On February 4, 2025, #DAMUR turned the iconic KitKat Club into an immersive experience—a masked affair where anonymity thrived, expectations vanished, and self-expression took center stage.
It wasn’t just a runway show. This was a statement, a sanctuary, a movement.
#DAMUR is a Berlin-based high-end streetwear label redefining gender-free fashion. Founded by #Damur Huang in 2015, the brand merges Taipei’s neon-lit pop culture with Berlin’s underground edge—creating provocative, upcycled pieces that challenge norms.
Sustainable Rebellion: #DAMUR is More Than Just Clothes
#DAMUR’s AW25 collection, PLEASE F*CK ME, isn’t just about aesthetics. It’s a commitment to breaking norms, redefining beauty, and reshaping fashion’s impact on the planet. Sustainability here isn’t just recycled fabrics—it’s a mindset.
#Damur used upcycled deadstock materials and underwear prototypes from Barcode Berlin became bold silhouettes. Velvet, neoprene, structured tailoring—twisted, reshaped, and reimagined.
Gender? Irrelevant. Body type? All-inclusive. This was fashion that fit the wearer, not the other way around.
Welcome to the “Safe Place”
Damur Huang, the visionary behind #DAMUR, built this collection for those who dare. The AW25 show unfolded in five acts—Sensual, Pain, Anonymous, Obsession, and Sanctuary. Each a layered narrative, each a rebellion against conformity.
SENSUAL – The Art of the Reveal
Shadows. Movement. Then light. Precision tailoring met provocative cut-outs—structured tweeds against sheer layers. Zippers whispered secrets, waiting to be undone. Clothing became a second skin.
PAIN – Fire & Restraint
The energy shifted. Zazania ignited the club as oversized hoodies cocooned bodies like armor. Neoprene slashes and deep reds captured tension—clothing as both restraint and release. Adaptive tailoring redefined sustainability.
ANONYMOUS – Who Are You When No One’s Watching?
Jazka took the stage. Masks blurred faces. Tweeds and neoprene erased identity. Oversized blazers swallowed bodies, gloves extended anonymity. When labels disappear, who remains?
OBSESSION – Bound by Desire
Darkness. Anticipation. Asimira commanded the room with a bondage performance—fashion and raw desire colliding. Velvet shimmered, ruffles erupted into controlled chaos. Power played through fabric.
SANCTUARY – The Final Act of Liberation
Then—release. Drags, dancers, performers took over as music pulsed like a heartbeat. Plush velvets, sheer layers, oversized silhouettes—all worn with defiance. KitKat Club was more than a venue. It was a dare.
“Fashion is more than fabric. It’s a declaration. A choice. The freedom to exist without fear.”
Damur Huang
More Than a Runway. A Revolution.
At 19:00, the doors opened to a masked crowd—no labels, no judgment, just raw energy. Spectators became part of the show. This is Berlin. This is #DAMUR.
The collaboration with Barcode Berlin pushed the rebellion further—introducing bold underwear and harnesses that weren’t accessories, but armor.
Even after the last model left, Ceață, Alienata, and Maris Shilton kept the energy alive. The afterparty pulsed with freedom. This wasn’t just fashion. This was identity.
Welcome to #DAMUR’s “Safe Place.” You belong here.
more fashion features here.
Get our latest print 350page + book
