Salvatore Vignola released a fashion film titled YV-1 this Milan FW25 which created a dialogue between creator and creation
The film creates this dialogue by exploring the blurred lines between human and artificial intelligence.
Premiering at Palazzo Giureconsulti, this avant-garde project introduces a new form of fashion storytelling—one that is not only immersive and conceptual but also deeply reflective of contemporary cultural shifts.
The Evolution of Identity in the Digital Age
In an era where artificial intelligence generates autonomous imagery and bioengineering reshapes the human form, Vignola’s YV-1 challenges the audience to question the power dynamics at play. More specifically, who truly holds control in a world where digital avatars, stylized prosthetics, and augmented bodies redefine identity?
Furthermore, the film delves into the concept of emancipation—what is created to serve begins to evolve beyond its programmed purpose, ultimately taking on an autonomy of its own.
With YV-1, Vignola disrupts traditional fashion presentations by shifting the focus from physical garments to the stories they tell.
In particular, his approach embraces a bespoke, one-on-one connection with his clientele, designing for artists, performers, and those who seek a more intimate relationship with fashion. By integrating elements of cinema, technology, and design, the project not only encapsulates the changing landscape of the industry but also highlights how garments are no longer just objects. Instead, they become vessels of meaning and transformation.
Beyond aesthetics, YV-1 also serves as a meditation on the role of technology in shaping a more sustainable future. This theme is especially significant given Vignola’s recent recognition as the winner of the Premio Stoccolma, awarded by the Italian Ministry of Culture and the Swedish Fashion Association.
As a result, his upcoming residency in Stockholm will allow him to further explore eco-conscious fashion, culminating in a capsule collection to be showcased at Stockholm Fashion Week.
The Creative Team Behind YV-1
Bringing YV-1 to life required a multidisciplinary team of creatives spanning fashion, film, and visual arts. Therefore, the event at Milan Fashion Week was not just a screening but an immersive experience, featuring a discussion panel with the project’s key collaborators:
Salvatore Vignola – Fashion Designer
Martina Pastori – Director
Thais Montessori Brandao – Stylist
Cecilia Terenzoni (Borotalco) – Producer & Moderator
Max Brain – Props Designer
Lilia Carlone – Director of Photography
Anna Adamo – Photographer
Ultimately, through YV-1, Salvatore Vignola cements his place at the forefront of experimental fashion. His ability to blend fashion, philosophy, and digital evolution not only challenges conventions but also reflects a new era of design—one that reimagines the very essence of identity.
