Endel, creator of personalised sound environments boasting over two million users, and awarded Apple Watch App of the Year 2020, has partnered with pioneering electronic producer and DJ Plastikman (Richie Hawtin) to release their collaborative AI-powered soundscape ‘Deeper Focus’. Backed by neuroscience, the collaboration is part of a larger cultural shift of artists working positively with AI and technology in the future.
Hawtin worked extensively with Endel’s groundbreaking AI and award-winning team to produce a personalised, real-time adaptive soundscape that is infused with his trademark production, resulting in a spacious, stripped-back soundscape that improves users’ focus and productivity.
Hawtin worked hand-in-hand with Endel co-founders, including visionary entrepreneur Oleg Stavitsky, acclaimed sound designer and composer Dmitry Evgrafov and esteemed artist and visual director Protey Temen, to create original sounds and productions matching both his artistic vision and Endel’s psychoacoustic requirements. These stems were then processed by Endel AI to create а soundscape that adapts in real-time to the user’s location, weather, natural light exposure, and with beats synced to heart rate.
“The Deeper Focus mode unites newly recorded Plastikman sounds, textures and rhythms with the Endel AI, exploring a new type of collaboration between myself and technology. As a control freak in the studio it is usually I who has the last word of how a track unfolds, however, in this exciting situation, the AI is the one who decides the final framework. Although this may sound scary to some, I believe it is just another extension of my belief in technology and it’s intrinsic place within my creative process. If you think about it, technology has always been between me and my audience, and this is no different, only that perhaps the technology in-between is this time a little more intelligent.” – Plastikman aka Richie Hawtin
“On-demand state of flow is the ultimate dream for all of us, especially in 2021. Fusing neuroscience, AI, and techno to induce a state of deep focus is an incredibly ambitious task. That’s why we have invited Plastikman, with his trademark precision and architectural approach to sound, to help us build this new soundscape. The result is a hypnotic, scientifically engineered soundscape that feels like a superpower, another step towards our vision of Endel as a tech-aided bodily function.” – Oleg Stavitsky, CEO of Endel
Deeper Focus is the second in a series of collaborations that pair visionary artists with Endel’s science-backed technology. ‘Deeper Focus’ follows Endel × Grimes’ explosive project, ‘AI Lullaby,’ which was dedicated to assisting both sleep and wellness in children and adults. Endel is launching a new section in the app dedicated to its growing soundscape catalog, with more collaborations on the way.
Additionally, a new study has confirmed that Endel’s patented soundscape technology delivers the most consistent focus on the market. Leading neuroscience lab, Arctop, found that Endel’s personalised soundscapes provided the fastest, most consistent focus compared with both silence and popular ‘focus’ playlists on digital streaming platforms. It found that Endel gave participants a massive 7x increase in focus while working. This new evidence demonstrates Endel’s leadership in shaping the future of productivity and wellness.
