CAMPERLAB’s takeover of 10 Corso Como during Milan Fashion Week felt like a perfect fusion of fashion, art, and cultural exchange. From September 16th to 22nd, the iconic retail space was transformed into an avant-garde showcase for CAMPERLAB’s Fall-Winter ’24 unisex collection. The brand didn’t just present a collection; it was an artistic experience.
The highlight of the event was the exclusive premiere of their campaign, shot by the remarkable Jordan Hemingway. Known for his raw and emotionally honest photography, Hemingway captured the essence of CAMPERLAB’s edgy, forward-thinking aesthetic. His ability to blend vulnerability with striking intensity was definitely worth checking, bringing out the human spirit in every shot. The series of portraits felt intimate, yet fiercely bold, pushing the viewer to confront the boundaries of beauty and emotion in fashion.
At the center of the campaign were four cultural icons, each of whom embodied CAMPERLAB’s rebellious and distinctive ethos. Berlin’s Sven Marquardt, a photographer and cultural icon, added a sense of artistic gravitas, while L.A.-based musician Duckwrth brought his eclectic, genre-bending energy. Belgian make-up artist Inge Grognard, with her long-standing influence on the Antwerp fashion scene, contributed an avant-garde vision. Meanwhile, Parisian model and activist Raya Martigny injected powerful femininity and activism into the campaign, creating a multi-faceted narrative of identity and style.
The campaign itself, set against hand-painted monochromatic backdrops, drew focus to the collection’s key pieces: the iconic Venga cowboy boot in a new distressed suede iteration, the trompe l’oeil Candiani denim, and embossed croc-effect leather ensembles. The intarsia knitwear pieces, deconstructed with intentionally loose threads, stood out as a statement on fashion’s evolving relationship with form and function. Each piece was CAMPERLAB’s fearless approach to pushing boundaries, combining technical skill with a design.
