NAFRAYOU & True-Lies – fashion editorial hailing from Kyoto, Japan

NAFRAYOU and True-Lies represent a dynamic convergence of high fashion and alternative aesthetics, celebrating individuality and non-conformity. Known for its distinct models who defy traditional beauty norms, embraces diversity in physical appearance, personal style, and self-expression. Each model in NAFRAYOU brings a unique look, often characterized by bold tattoos, body modifications, and avant-garde fashion choices. Such people make the agency a hub for those who live outside the mainstream.

True-Lies, on the other hand, is celebrated for its experimental approach to photography and styling. It blends a gothic-chic, futuristic vibe with modern fashion sensibilities. True-Lies often uses dark, dramatic lighting, reflective surfaces, and intense poses. Such approach creates an otherworldly ambiance that captures raw emotion and strength. The brand’s aesthetic appeals to viewers looking for imagery that is both hauntingly beautiful and powerfully intense.

Together, NAFRAYOU and True-Lies challenge conventions in the fashion industry. This partnership creates visuals that resonate with themes of rebellion, strength, and the beauty found in diversity. Models showcased in this collaboration are styled to emphasize their distinctive features, such as elaborate tattoos, bold jewelry, and intricate piercings. They often wear unconventional, futuristic clothing, including structured leather and dark, flowing fabrics, which amplify their strong, defiant personas.

Through these images, NAFRAYOU and True-Lies invite audiences to appreciate the artistry of individuality. This collaboration is not just about fashion—it’s a statement, representing freedom, self-expression, and a fearless embrace of what makes each person unique. For brands and editorial projects seeking a look that stands out, NAFRAYOU and True-Lies offer a raw, unapologetic alternative to conventional beauty.
Team Credits
Photographer : @bigmac__companyMakeup, @nafrayou   Makeup : @nafrayou  Stylism : @nafrayou 
Wardrobe : jacket Rick Owens / jewelry: +P4 / sunglasses Louis Vuitton / kimono : robe japonica / red belt: Jivomir Domoutchiev
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