Check the new HISU PARK Spring Summer 2025 fashion collection and get the insight to the recent lookbook.
HISU PARK is a fashion brand based in Vienna, Austria, established in 2023 by designer Hisu Park, a Korean-Austrian creative. With a focus on the transformative potential of fashion, the brand designs pieces that combine elegance with strength, bridging the divide between couture and ready-to-wear. Each HISU PARK collection showcases a dedication to craftsmanship, blending meticulous detail with innovative design to offer modern, timeless silhouettes that celebrate femininity. The garments are crafted with both beauty and comfort in mind, empowering wearers to move confidently and effortlessly.
In line with a commitment to sustainability, HISU PARK prioritizes environmental consciousness by using deadstock fabrics, reducing waste by repurposing materials that would otherwise go to landfills. The brand’s 2025 collection, titled It’s Me, delves into themes of healing, personal growth, anxiety, and OCD. Through inventive fabric manipulation and strong silhouettes, inner thoughts and emotions are woven into each piece, with abstract representations of compulsive behaviors adding depth to the aesthetic. This approach makes fashion a medium for expressing complex, often hidden experiences.
HISU PARK’s production is fully managed by the designer and a skilled team of tailors in Vienna, allowing each garment to be crafted in limited quantities with exceptional attention to detail and quality. Born in Korea and raised in Austria, Hisu Park comes from a family of musicians, fostering a lifelong connection to creativity. After studying at the Royal Academy of Fine Arts in Antwerp, she returned to Austria, where she now uses fashion as a means to help individuals express their true selves.
Do you enjoy it? Check further via web here: HISU PARK or
via Social Media @hisu_park
More music related stories -> Click here
Get our latest print 300-350 page + book
