Sustainability meets innovation in the latest DetoxDenim collection by ARMEDANGELS, redefining the way denim looks, feels, and performs.
With a new finishing technique, the collection offers the soft, perfectly worn-in feel of vintage denim while remaining lightweight and breathable. Even stretch denim has been upgraded—thanks to a GOTS-certified softener, the jeans maintain their shape, resist stretching out, and last longer.
This collection blends craftsmanship with versatile washes, ranging from authentic worn-in looks to sleek premium finishes and bold fashion-forward styles. A refined color palette—featuring greys and pastels—enhances the collection’s depth. Meanwhile, updated branding strengthens DetoxDenim’s unique identity and recognition.
ARMEDANGELS has also taken denim production to the next level. Depending on the style and comfort needs, the collection incorporates organic cotton, recycled cotton, and TENCEL™ x REFIBRA™.
Sustainable washing processes replace traditional methods, using advanced ozone technology and laser techniques to minimize environmental impact. Every piece meets strict Global Organic Textile Standards (GOTS) and is produced in Europe to reduce transport emissions.
Detox Your Everything: A Campaign with Purpose
More than just a denim collection, DetoxDenim extends into a conscious lifestyle. The Detox Your Everything campaign encourages mindful choices—embracing fashion that feels good, high-quality materials, and a future built on sustainability.
Since its launch in 2018, DetoxDenim has symbolized innovation and responsibility. Now, ARMEDANGELS takes it even further: merging style, quality, and environmental awareness for a denim experience that truly makes a difference.
Three Stretch Levels, One Perfect Fit
Fit is key, and DetoxDenim introduces three specific stretch levels to enhance comfort and performance.
X-Stretch delivers maximum flexibility and freedom of movement, while Comfort-Stretch strikes the perfect balance between ease and the classic denim aesthetic.
For denim purists, Non-Stretch offers that authentic, traditional feel. This carefully curated range ensures that every wearer finds their perfect fit—without compromising on quality or sustainability.
In a groundbreaking move for circular fashion, ARMEDANGELS is the first brand to introduce denim featuring Saxcell® Lyocell—a revolutionary fiber that could reshape textile recycling.
Made from 30% recycled pre- and post-consumer cotton and 70% FSC-certified wood pulp, Saxcell® Lyocell provides a scalable solution to one of fashion’s biggest challenges: textile waste.
With less than 1% of global textile waste currently being recycled, this innovative technology transforms discarded garments into high-quality new fibers. The result? Three new designs made from 60% organic cotton and 40% Saxcell® Lyocell, available from mid-March 2025.
Since 2007, Cologne-based label ARMEDANGELS has been proving that fashion can be both innovative and timeless, without compromising on ethical and environmental values. No exploitative labor, no chemical overload, no fast fashion.
What began as a simple idea—printing T-shirts to fund social projects—has grown into one of Europe’s leading sustainable fashion brands.
With a team of 150 employees and four collections per year, ARMEDANGELS continues to challenge industry norms, proving that sustainability and great design can go hand in hand.
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