The Taipei Fashion Week AW25, scheduled from March 27 to 30, unveiled its captivating key visual design, setting the stage for an event that promises to redefine the future of fashion with the theme of “Endless Fashion,” this year’s showcase emphasizes the seamless fusion of innovation and sustainability. By partnering with Taiwan’s leading designers and pioneers from the textile industry, the event aims to spotlight cutting-edge advancements and creative practices that align with the principles of full circularity in fashion.

Established in 2015 by Taiwanese designer Damur Huang, the Berlin-based label #DAMUR blends the vibrant energy of Asian pop culture with Berlin’s avant-garde spirit. Created for the daring and unapologetic, #DAMUR champions individuals who embrace life’s playful side. Central to the brand’s philosophy is the hashtag logo (#), representing the freedom to redefine identity beyond societal expectations—a value we deeply cherish.
Berlin-based streetwear brand, #DAMUR, teams up with SWAG, Asia’s largest adult content platform, and Keyi Magazine for the 25HRS of Love fashion extravaganza.

Taiwan’s hottest collaboration will take place on March 28-29th, promising a naughty night to celebrate fashion, love, and music. SWAG will be live-streaming the #DAMUR AW25 fashion show at 18:00, allowing viewers to join the party from anywhere.


The weekend-long event will take place during Taipei Fashion Week, and will be an inclusive, indulgent, and immersive fusion of fashion and electronic music.
#DAMUR
Taiwanese fashion designer, Damur Huang, created #DAMUR in 2015. The brand is unconcerned with gender, playfully explores sexuality, and tackles industry standards of overproduction. Fans of the brand know it fondly for its provocative “naughty elegance”. This style comes through not only in its designs, but also in its marketing and runways– the brand’s most recent Berlin Fashion Week show doubled as a wild night of fun hosted at KitKat.

The label has experimented with up-cycling in recent collections as a response to overproduction in the fashion industry. This sustainable approach makes sense– #DAMUR values staying socially conscious and progressive in its approach to both culture and fashion.

In Taipei, this spring, #DAMUR will present its latest collection at the 25HRS Love party in partnership with SWAG.
SWAG is Asia’s leading adult social content platform, helping to ensure an inviting and safe-setting for the enticing event. The night will begin with #DAMUR’s highly anticipated AW25 runway show, and lead into a tantalizing night of dancing.
LINEUP

25HRS Love will feature a powerful lineup of DJs to carry guests all through the night. Guests can expect Techno, Ballroom, Hard Groove, and more; including Keyi’s very own DJs: Berlin Bunny and Eyes Dice.
Berlin Bunny

DJ, producer, and co-founder of KEYI Magazine and Dark Disco.org, Berlin Bunny brings an expert understanding of electronic music to her sets. Her genre-blurring sets of techno, electro, EBM, and breaks, have absorbed dance floors from Tresor and KitKat Club to ADE and beyond.
Eyes Dice

DJ, photographer, and co-founder of KEYI Magazine and Dark Disco.org. Known for fast-forward techno and electro with a touch of EBM energy, he has played across Asia, South America, and top Berlin venues, and delivers energy and singularity behind the decks.
DJ CODEWU

Code Wu is a ground-breaking DJ from Taiwan, leading the way for Asia’s electronic music scene. He was the first Taiwanese DJ invited to the worlds largest music festival, GLASTONBURY, at main stage in 2015. Since then, he has played across the world in top venues, and at events spinning for major brands. He specializes in mixing traditional and modern Chinese instruments with House and techno beats, creating a fresh style unique to Code Wu.
DJ LAURA

DJ, singer, and lyricist from Taiwan playing Techno, Hard Dance, and Mainstage. She shakes venues across Thailand, Malaysia, and China, leaving her mark on the dancefloor through high energy and dance-oriented rhythms.
RABBITCH

Blending Trance and Techno with passionate and wild energy, originally from Taipei. He builds up energy in his high-intensity sets and releases them with breathtaking drops, creating an emotional symbiosis throughout the dancefloor.
DRESSCODE
Fetish/Kink Fashion– leather, latex, synthetic rubber, plastic, nylon, PVC, spandex, fishnet, stainless steel, avante-garde styles– is recommended for the 25 HRS Love event, as the event is an inclusive, sex-positive space.

LOCATION
The event will take place in Taipei at the Car Studio, a garage that will be transformed into a dance space for the 25 HRS event– think Fast and Furious meets underground, sex-positive rave.


Don’t miss out on the SWAG livestream of the show if you are unable to make it to the event. The livestream link and full lineup are below.
With one extra hour each day… we’d use it to go to the 25HRS Love event at Taipei Fashion Week– so don’t miss this epic night of fashion, music, and love.

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Livestream QR Code

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